The First World and Sustainability

Sustainability – what does this really mean?

Sustainable: pertaining to a system that maintains its own viability by using techniques that allow for continual reuse & able to be supported as with the basic necessities or sufficient funds

It is easy to understand and support the idea of sustainability when referring to developing nations, as our first world guilt dictates that we should pay a slightly higher price in developing nations to promote sustainability.

And, in first world counties operating sustainably is often not understood in the same fashion. And, it is often misconstrued that in the first world a sustainable company is just using this terminology as a front for being expensive and/or overpriced.

Sustainable applies equally and in the same fashion regardless of where a company’s operations take place with the only real difference being the price point.

Operating sustainably in the first world, and in one of the wealthiest countries in the world, with the highest cost of living, requires that a sustainable price point reflects the real costs of doing business which includes paying living wages, taxes, and at the same time maintaining the correct operating margins.

There are only a select few companies operating in a true sustainable fashion in the first world; and it is your duty as a consumer to seek out these companies and pay the price required when adventuring in the first world!

Duration
5 hours
Group Size
At least 1

TOUR OF THE ART NOUVEAU ARCHIPELAGO

ÅLESUND’S BEST SELLING TRIP!

ISLANDS AND FJORDS!
Gliding out onto Borgund Fjord the sky opens revealing the city skyline, historical buildings, and a spectacular archipelago all chiseled on a seemingly painted backdrop of the majestic Sunnmøre Alps.

The glittering waters of Borgund fjord beacon us as our kayaks glide over the rippling water. We explore a magical string of islands along the north shore before crossing to the southern shore with its intricate maze of islands, here we enjoy a homemade picnic lunch on a private island. Then slipping back on the water our exploration continues until we find our way back to our staging site.

Duration
6 hours
Group Size
At least 1

THE FJORDS, ISLANDS & SOUNDS ROUTE

A CIRCUMNAVAGATION, KEEP ÅLESUND ON YOUR LEFT!

Escape the city! Borgund Fjord, keeping the southern city sights, sounds & smells on our left we paddle its glistening waters, floating through Nørve Sound to the entrance of Ellingsøyfjord with its fairy tale islands. We Enjoy a wholesome picnic lunch on a lush green island seemingly miles from urbanisation.

Jumping on the water again heading west with Ålesund still on our left we complete our circumnavigation passing by her northern harbour guarded by its 175-year-old navigational beacon and the last remaining buildings of Old Ålesund, we seek out the Asp Island bridge the entrance to Ålesund’s Southern harbour. Our kayaks glide easily through the harbour, past a 103-year-old historical landmark, and on towards our take-out point; finally, with the city’s southern skyline chiseled on a seemingly painted backdrop of the majestic Sunnmøre Alps our landing site comes into view.

Duration
3 hours
Group Size
At least 1

SUNSET WINE TOUR

LIFE'S FINEST PLEASURES!

The stage is set. Our driver picks you up at your accommodation for the short drive to our launching site. Our chosen route benefits the glorious western sky facing the North Atlantic, clam seas and island hopping await as we paddle Ålesund’s fjords. Relaxing on the perfect island, friendly chat, and laughter as we sip from our glasses and the glorious evening unfolds.